For this project, I am working under the direction of Marjorie Large at Deco Marketing Group in Santa Barbara, CA.
NAWBO stands for ‘National Women Business Owners’ and is one of the largest organizations of professional women in the United States. The Santa Barbara chapter is hosting a Bravo Awards event in 2015 and has chosen 9 women as this years’ winners.
I created the identity for this event and chose to represent the ‘brass ring’ metaphor which is the most commonly-used metaphor illustrating professional ambition. The Santa Barbara NAWBO board members did not want any overtly feminine representation of women so I created this illustration.
The brochure totaled 20 pages including covers. The specs were for a black and white brochure with full bleed, full color covers. Nothing fancy conceptually, just a lot of text and ad placement.