For this project, I worked under the direction of Deco Marketing Group in Santa Barbara, CA. This soccer school was looking to update their brand in 2014. The director of the schools wanted his promotional materials and the look of his brand to attract young parents and teens. We looked at several surf posters for inspiration and then created this look with isolated phtos, a mix of saturation and de-saturation and slight distressing and multiplied layers.
This year, we updated the look and used a watercolor/brush effect with the isolated photos.