THE CAMPAIGNFor this campaign, I worked under the direction of Deco Marketing Group in Santa Barbara, CA.
The client, Santa Barbara Maritime Museum, was looking to update their brand and wanted to call attention to new exhibits and events that would attract a diversifying audience. From art exhibits and history talks to exhibits for kids and family and Harbor Tastings featuring local chefs and winemakers, the museum wanted to put the word out and let it be known that there is something for everyone.
Deco Marketing Group created the “We Are….” campaign and I worked under their direction to create the visuals for the campaign. The graphics created were to be used as guidelines for the museum’s in-house designer so that the brand flowed seamlessly from the marketing campaign.
Pictured below is a mock post card design utilizing updated imagery, and updated palette, and the ‘We Are…’ campaign verbage.
Following is a mock-up for the re-design of the museum’s web site.