Branding
Creating a compelling and unique visual presentation is the first step in putting a face on a new idea or product entering the market. Beyond a logo and a set of colors or graphic assets, branding involves a strategic approach to the careful application of a brand’s visual identity to all facets of its outreach. In conjunction with the visual presentation of the brand, the development and consistent application of messaging that is streamlined, memorable, and aimed toward the correct targets, is key in underscoring its goals.
Discovering how to tailor your presentation toward your unique audience is what I do. My comprehensive intake means that you don’t have to have all of the answers. Together, we will identify the core questions that will shape the unfolding of your brand’s identity.
Video & Photography Direction
Having someone manage the direction of photography and videography is essential for maintaining your brand equity. Creating a compelling storyboard that underscores mission and messaging, identifying talented subcontractors, and managing video or photography projects from development of scope to execution are all things I do!