Branding

Creating a compelling and unique visual presentation is the first step in putting a face on a new idea or product entering the market. Beyond a logo and a set of colors or graphic assets, branding involves a strategic approach to the careful application of a brand’s visual identity to all facets of its outreach. In conjunction with the visual presentation of the brand, the development and consistent application of messaging that is streamlined, memorable, and aimed toward the correct targets, is key in underscoring its goals.

Discovering how to tailor your presentation toward your unique audience is what I do. My comprehensive intake means that you don’t have to have all of the answers. Together, we will identify the core questions that will shape the unfolding of your brand’s identity.

  • Identity Design

  • Comprehensive style guide
  • Copywriting/messaging
  • Social Media Styles & Templates
  • Print Promotion Templates
  • Wordpress E-commerce & Front End Development

Custom Packaging

Creating unique design for complex packaging that is both beautiful and affordable. I can work with vendors to create custom templates, explore printing options, and execute stunning and functional design that stands out from the crowd.

  • Retail & Shipping Packaging Variations
  • Custom Template Design
  • Brokering Affordable Packaging Solutions

Front End Web Design & WordPress Development

As a front-end web designer, I collaborate with backend developers to create custom user interfaces while preserving brand integrity. I can also serve small-business clients who wish to implement WordPress sites, including e-Commerce integration.

  • Copywriting
  • Storyboarding
  • Layout and Motion Design
  • Photo Treatment

  • Wordpress Development with e-Commerce Integration

Video & Photography Direction

Having someone manage the direction of photography and videography is essential for maintaining your brand equity. Creating a compelling storyboard that underscores mission and messaging, identifying talented subcontractors, and managing video or photography projects from development of scope to execution are all things I do!

  • Storyboarding
  • Identifying and Engaging Talent
  • Copy, Sound, & Editing Direction

Campaign Direction & AD DESIGN

If you need to target a specific demographic or promote a specific service, I can work with you to develop campaign visuals and messaging for print and digital. I will:

  • Brainstorm core campaign messaging
  • Quickly create iterations
  • Create templates for print & digital
  • Document styles
  • Create pitch decks

Design for Print

Annual reports, brochure, direct mailers, rack cards, posters, etc. I can work within any brand structure to create effective and engaging materials.

Just Logos

Launching a re-design, on a budget, or need to get off the ground quickly?  I offer solutions for most budgets and for any type of business.

Logo design includes:

  • A finished logo for print and web in full color and black-white
  • A simple style guide documenting suggested brand fonts and colors